Morning Brew Review 2025: Why Millions of Americans Read It Every Morning

👤 By: Robert Taylor 👍 544 Likes

When my alarm goes off at 7:00 am, the first thing I grab is my phone. Not for Instagram. Not for the weather. For my Morning Brew newsletter.

If you haven’t heard of it yet, Morning Brew is a free daily newsletter that makes business and tech news feel like a conversation with your funniest, smartest friend. It’s quick, witty, and actually makes you want to read the news.

But here’s the real question: Is Morning Brew worth your inbox space in 2025? After reading it every morning for months, here’s my honest, humanized review and why I think millions of Americans swear by it.

What Exactly Is Morning Brew?

Morning Brew started in 2015 as a side project by two college students who wanted to make business news easier to digest. Fast forward to today, and it’s one of the most popular newsletters in the U.S., with over 4 million subscribers.

• It’s 100% free

• Arrives every weekday morning by email

• Covers business, tech, markets, and culture in short summaries

• Takes less than 5 minutes to read

Instead of dry headlines, you get witty one-liners, memes, and easy-to-read breakdowns. Think: Wall Street Journal meets your group chat with friends.

Why I Personally Love Morning Brew

Let’s be real I’ve subscribed to dozens of newsletters over the years, and most didn’t survive more than a week in my inbox. Morning Brew is different. Here’s why it stuck with me:

• It’s funny. They drop jokes and puns in places you’d least expect yes, even in stock market updates.

• It’s digestible. No complicated jargon, no need to Google terms. Just quick, sharp explanations.

• It makes me smarter at work. Dropping a “Did you see what Tesla did yesterday?” in a meeting = instant credibility.

• It feels like a ritual. Coffee in one hand, Morning Brew in the other. It’s how I start my mornings now.

Want to see what the hype is about? You can sign up for Morning Brew here (it’s free).

What’s Inside a Typical Morning Brew Issue

Each newsletter is short but packed with value. Here’s what you’ll usually find:

• Market recap: A 2–3 sentence update on the stock market.

• Business headlines: From Amazon’s latest move to Starbucks fall drink launches.

• Tech updates: New apps, gadgets, or startup news.

• One fun thing: A meme, a quirky stat, or a random fact that makes you smile.

It’s everything you need to sound informed without doom scrolling through endless Twitter/X threads.

The Perks of Reading Morning Brew

Morning Brew isn’t just about the news it comes with real perks.

• It’s free. No hidden charges.

• Referral program. Share your unique link with friends and unlock swag (mugs, t-shirts, even event tickets).

• Extra newsletters. Access spinoffs like Marketing Brew, Money Scoop, and Emerging Tech Brew.

• Networking edge. Great conversation starter for school, work, or even dates.

Morning Brew vs. Other Newsletters

There are thousands of newsletters out there, so how does Morning Brew compare?

• Morning Brew vs. The Skimm: The Skimm is lifestyle heavy; Morning Brew leans business/tech.

• Morning Brew vs. Axios HQ: Axios is serious and political; Morning Brew is witty and casual.

• Morning Brew vs. Substack writers: Substacks are deep dives; Morning Brew is quick bites.

If you want a fast, entertaining read before work, Morning Brew wins hands down.

Top 5 Funniest Morning Brew Moments (From My Inbox)

1. A meme comparing Bitcoin prices to a rollercoaster ride

2. A pun about Starbucks pumpkin spice lattes and inflation

3. A one-liner: “The stock market is basically mood swings in chart form.”

4. A GIF of Michael Scott from The Office explaining layoffs.

5. An email subject line: “Wake up, brew up.”

6. Little touches like this make it feel less like “the news” and more like a friend updating you.

Morning Brew for Students & Professionals

Morning Brew has become especially popular with:

• College students: Great for staying sharp before classes or job interviews.

• Young professionals: Helps you sound informed in meetings.

• Entrepreneurs: Quick insights into business and market shifts.

• Anyone short on time: If you want to stay informed in 5 minutes, it’s ideal.

Pro Tip: Students often get extra swag from the referral program. If you’re in college, signing up is a no-brainer.

Morning Brew for Students & Professionals

Morning Brew has become especially popular with:

• College students: Great for staying sharp before classes or job interviews.

• Young professionals: Helps you sound informed in meetings.

• Entrepreneurs: Quick insights into business and market shifts.

• Anyone short on time: If you want to stay informed in 5 minutes, it’s ideal.

Pro Tip: Students often get extra swag from the referral program. If you’re in college, signing up is a no-brainer.

How to Subscribe (and Unlock Extras)

Getting Morning Brew is simple:

1. Go to the Morning Brew website (or use this verified link).

2. Enter your email (takes 5 seconds).

3. Start receiving your first Brew the next morning.

Don’t forget: sharing your referral link unlocks exclusive swag like mugs, tote bags, or even free event invites.

Final Thoughts

I’ve tried countless newsletters, but Morning Brew is the one I genuinely look forward to every morning. It’s witty, informative, and free which makes it one of the smartest habits I’ve picked up in 2025.

If you want to stay informed without information overload, Morning Brew is worth a spot in your inbox.

Ready to see for yourself? Sign up for Morning Brew here and start tomorrow morning with a smarter, funnier take on the news.